About Art Barter



As the owner and cultural architect of Datron World Communications, Inc., Art Barter turned a 10 million company into a $200 million dollar company in just six years. The success of his international multi-cultural radio manufacturing company was born out of his desire to transform a traditional system of leadership into a servant-led organization. He has presented the servant leadership message to a variety of corporate, government, and nonprofit audiences throughout the U.S. Prior to joining Datron in 1997, he spent eight years working with the Disney Corporation and more than 25 years at manufacturing companies. He is the founder and CEO of the Servant Leadership Institute (SLI) in Carlsbad, California.  



Art has written numerous books on servant leadership including Farmer Able,  an engaging parable that entertains as it enlightens,  and The Servant Leadership Journal,  teaches nine behaviors to change your mindset about leading in your personal life and your organization. His latest release The Art of Servant Leadership II instructs modern business leaders on how to transform their businesses to servant-led organizations that prioritize integrity over profitability and never-ending quests to accumulate power.  By integrating the servant-led paradigm into their inner lives and professional thinking, today's leaders can revolutionize heartless corporate strategies that reward the few at the expense of the many.  



As a highly sought out motivational speaker and expert, Art teaches companies how to implement servant leadership at all levels of the organization through keynotes, workshops, and other training events. Can a transformational leadership culture like servant leadership really work for your team? From a warmer company culture to happier employees and increased productivity and profits, your business will be positively influenced by this innovative leadership strategy.  Understanding that each organization is completely unique, Art will tailor his training experience to meet your needs. Just tell him a little bit more about your goals, culture and work environment and he'll create a custom servant leadership workshop or keynote just for you. 


The Road Best Traveled

two lane asphalt road weaving through grasslands, hills, and trees

Anyone can be a leader. As one who influences those around them, can you lead by serving others? This interactive experience provides the basics of what servant leadership is and what it’s not. By comparing a power model of leadership to a service model of leadership, Art speaks to how each affects employee engagement and productivity. Learn how servant leader behaviors guide employees’ daily interactions. Participants are challenged to "behave your talk" rather than "walk the talk". The presentation includes an assessment of your current organizational environment and the opportunity to define your role when influencing change. 

When You Find Your "Why"...

Billowing clouds with shining sun over a valley. Text "when you find your why, you find your way."

What do you love? What are you good at? What are you willing to be the best at? What is your purpose in life? When you find answers to these questions, you'll understand your "why" for living. Art shares his life experiences that led him to live his life for significance, rather than success. Your "way" will become much clearer when you take time to reflect; take time to answer meaningful questions as to why you do what you do. Learn to do something that matters. Say something different. Do more than pass through this life. Do something that says you were here. And, don't let others define you. When you find your "why", you'll find your way.

The Art of Servant Leadership

Cover image of the book The Art Of Servant Leadership II, showing people holding hands

Servant leadership is an art. It takes hard work, determination and a series of steps to transform an organization from "command and control" to operating "for the sake of others". Art shares the steps necessary to implement servant leadership through his own personal experience. Art outlines the journey he took to transform the culture of his manufacturing company. Examine the steps necessary to implement servant leadership in your team or organization.   Discover servant leadership principles that will bring improved results and employee engagement in your organization. Learn how to lead with servant leadership through challenging times and mission drift.